Search Engine Optimization India

Expand Your Business With Twitter! 1. Find prospects When it comes to Twitter, it’s all about who you follow and who follows you. With more than 300 million people to choose from, it will take a bit of effort to find your target audience. Start by identifying and searching for keywords and hashtags your potential buyers might use. Use the inbuilt Twitter search, then follow anyone who matches your ideal customer profile. Follow your competitors and look at who they’re following and who is following them in turn. They may have done a lot of the hard work for you. Klout and tweepi are great tools to aid this discovery. As the amount of people you follow grows, you’ll need to use a Twitter client (such as TweetDeck) to organise everyone into lists for easier tracking and searching. Make sure you save your searches so you can see live tweets relating to your search terms at any time. There are lots of automated tools and services out there that claim they can build you a ...

3. Do you adhere to search engines' webmaster guidelines?   You want a consultant who strictly abides by Google's publicly posted webmaster best practices, which specifically prohibit 12 common SEO tricks, including automatically generating spammy content and adding bogus hidden text and links. If a candidate doesn't follow those guidelines, your website could be relegated to a dismally low search results ranking. Or, worse yet, Google could ban it from search results altogether. Bing  and  Yahoo  also post webmaster best practices that consultants should confirm they follow. 4. Can you guarantee my website will achieve a number-one ranking on Google, Bing and Yahoo?  If the candidate answers yes, Fox warns, "Turn and run in the other direction as fast as you can." Although it's impossible to guarantee a number-one ranking on any search engine, she says, some unethical SEO consultants do make such bogus guarantees. Consider it a red flag if t...

Expand your Business Now If your website doesn't show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales and profits. But what if you lack the time and technical expertise to improve your site's search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) consultant. Here are 10 essential questions to ask when considering prospective SEO consultants: 1. May I have a list of current and past clients? A reputable SEO consultant should be open to sharing a brief list of current and former clients and his or her contact information, says Vanessa Fox, author of Marketing in the Age of Google (Wiley, 2012) and founder of Nine By Blue, a Seattle-based SEO software provider. These references can help you gauge h...