Search Engine Optimization India

A common mistake many website owners make is to send traffic to their home page. I'm talking about where you funnel traffic to from your advertisement and promotional activities. You see, the sole purpose of getting website traffic is NOT to try to sell them something. It's NOT to have them learn about your company or products or services. And it definitely is NOT to have them buy at first sight. The sole purpose is to get them to OPT-IN. That's right. To get them to opt in. You may pay dearly to build website traffic. So it would be sad if they came and visited your site without leaving their email address through opt-in. Because without an email address, how will you ever expect to sell them your products and services. I realize you may have an opt-in form on your home page. But it's probably not the thing your visitor's eyes are focused on when they first visit your site. They are probably looking at your design and the various sections of c...

Before availing any services or products of a particular company, buyers often first check the reviews online and this is why negative reviews or results on the first page of the SERP can have a terrible impact on your business. It is true that even if you have an impeccable record of the past, the internet provides freedom to anyone who might easily damage the brand name. This of course would lead to losing potential clients and opportunities and is not something that should be left to chance. There are numerous ways that can help in online reputation management and limit the damage negative search results. Marketing executives, many times fail to understand that poor ORM can damage the company's sales and that it is very important to control the negative effects on the company. Let's discuss a few tips that can help you to manage the reputation of your brand. Create your presence on all web properties: Your company should have Facebook , Twitter and...

These ten factors may not necessarily appear in the same order as listed below but certainly, they are vital for the issue at hand. HERE ARE THE TEN QUESTIONS TO ASK YOURSELF: 1. What type of online business do I want to engage in? 2. What do I have on offer that will be better than my Competitors in my niche? 3. Do I need to prepare a business plan for my business? 4. How much will it cost to set up my business? 5. Is my business online based or BOTH online and offline? 6. Do I need a dedicated website for my business and how much will it cost? 7. How will I market my business whether online or offline? 8. What is the right strategy to use to market my business? 9. Am I getting value for money in advertising my business? 10. Am I reaching the right audience with my advertising? Having a positive answer for all these questions can only lead you to the next stage of your pursuit of running an online business. Engage yourself in research into the business you...

One of the common questions among clients is how they can get more visitors on their websites. While the website doesn't have anything wrong with it as it is professionally designed but the problem is that it is not promoted well enough to get more visitors. If you want your audience to pay attention to your work, you need to earn it. You cannot expect your job to speak for itself and accept that marketing is a part of your job. Here are four ways which you can use to attract the right kind of visitors to your website. 1. Create amazing blog. You must not only post here when you have a new client or something new to sell, but you must make a blog that can grab people's attention by giving entertaining and useful material regularly. You can write about • How you made the product - with pictures and videos. • From what you were inspired - your audience will like it if you like it as well. • How your viewers can make a similar product to yours • Also about...

The most important component of a company's online strategy is its website. Unfortunately, many small businesses publish a website and then forget about it, even when promoting their products or services online. Using these tips, you can put your company's website to work helping to sell the products or services your company offers. Regularly Update Site While it is important for content on a website to be informative, it is also important for it to be fresh. Updating your site on a regular basis with creative, informative content can attract a regular audience and it helps to increase your site's search engine ranking. If your site cannot be easily updated, then you should have it replaced with one that can. Add a Blog One of the best ways to update your website is by writing blog posts. If there isn't a blog currently on your website, one needs to be added so you can promote your company and the products or services it offers. Blog posts can be written by...

It is clear that having a website is absolutely essential in today's technological world. Businesses are having to adapt to the fact that the Internet is making it mandatory, that every business have a website in order to stay current with technology and society. It is so essential that you have a web presence, even if you have a brick-and-mortar store. Having a website is one thing, but knowing what a website is about, is completely different. What do you do with this online thing and what else is there to do to make sure that your business has a presence on the web? Now let's look at a few strategies for effectively building your online presence through the use of your new website. A website is important, but what also has to be said, is that you need more than just a single page that has your business name and your business address and phone number on it. You need to have this website present many other details about the business and the products that you market. Ever...

Do you have a new business and are looking for ways to get your brand established in the market place? Maybe you already have an established company and just looking for ways to promote your brand and expand your marketing efforts? One fun and creative way to get the word out is through the use of promotional products with your company's logo on them. Brand Recognition through Promotional Products Harness the power of brand recognition. The best marketers know that brand recognition is the secret ingredient for a company's long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. The sky is the limit to the types of products you can promote with our company logo or brand. Examples include frisbees, t-shirts, pens, mugs, golf balls, calculators, umbrellas, thumb drives and more! Online Company Store You most likely already have a website for your company with details about your products, se...

How the Business of Branding Works to Meet Your Sales and Marketing Goals One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it's easy. You shake hands, strike up a conversation and build a connection. But online sales are a bit different. Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs. Moreover, today's consumers are craving more connection and authenticity from companies they do business with. And this is where business branding comes in. Your business brand defines who you are. It's the heart of your business. Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors. Branding creates an emotional connect...

Local is all the rage these days as more and more businesses realise the importance of nearby audiences for more opportunities. Here are some steps you can take to make sure that your website is taking advantage of the best options for local prospects. 1. Optimise your website content To attract a local audience, you need to look trustworthy and professional. Start by making sure that your website content is fully optimised. Include concise and relevant information, such as your locations, contact numbers and email, as well as an interactive map showing where you can be found. Showcase customer stories, FAQs and a blog to have a more personal approach. 2. Go mobile According to Google and Nielsen, 75% of mobile searches for local stores and services lead to a store visit, a purchase, more research, or a call. This undeniable opportunity cannot be missed by local SMBs. Make sure to incorporate mobile response into your game. 3. Get found in listings and directories Your...

1. Not bothering to update your listings First, stick to listings that are relevant to your industry and area, as some tend to be spammy and may hurt your chances. Next, make sure that all your information across all directories are updated and accurate, otherwise you may lose prospects. Include open hours, contact numbers and your address. 2. Not focusing on local keywords Localised search engine marketing provides a unique opportunity for you within your area of business. This will give you an edge over larger businesses that tend to focus on other areas than the one near your office. 3. Not putting any attention to reviews It's all good if customers leave reviews about your business online, but there are still more ways you can encourage more reviews. Provide discounts, freebies and other incentives in exchange for honest reviews from genuine customers. Formulate timely and appropriate responses to reviews, both positive and negative. This way, customers looking...