SEO Trends That Will Shape The Year 2017

-
It's 2017 already and if you're among those SEO practitioners who haven't yet planned and strategized for this year's SEO success, then you might find this post informative. The last 12 months were pretty intense, and the world of SEO witnessed many a development, including the Google's Penguin update. Over the years, a lot of components of SEO have remained the same and would continue to work just fine. But, a new year means new trends and that is exactly where you need to shift your focus. Let's take a look at some of the trends that would keep us on our toes:

1. Accelerated Mobile Pages (AMP): Loading almost instantaneously, AMPs, by no means are ranking signals. They were designed just for a faster user experience. Some simple structural changes can make your website up-to 4 times faster consuming incredibly less data. What's in it for you? A whopping 40% of users would abandon your page if takes more than a few seconds to load. Nobody wants a bounce rate that high, right?

2. Mobile before desktop: Mobile traffic is growing by leaps and bounds and isn't very likely to stop. Google's recent announcement of mobile first index, confirms that Google plans to crawls the mobile version websites before the desktop version. Their intentions are clear, Mobile search is all search.

3. Voice Search: Halfway through 2016, Google's CEO dropped the bomb and announced that 20% of android searches are voice searches. With Apple's Siri, Microsoft's Cortana and Google's Google Now, users are getting more and more comfortable speaking to their devices. It is yet another facet of modernity that simplifies our life and that is why we are most likely going to witness an exponential growth in voice searches in the coming months. SEO specialists need to re-plan their strategies because voice search queries tend to be more inquisitive and are question based.

4. Schema markup: Schema or structured data markup can make your website's intent and purpose clear to the search engines. Schema markup basically is a semantic vocabulary added to the website that lets the search engines understand the website better and that leads to improved SERP rankings. Search engines are constantly looking for ways to crawl to websites faster than before, and using structured data and schema can help you prepare for anything that search engines might come up with.


5. HTTPS is just not an option: Hypertext Transfer Protocol Secure (HTTPS) keeps the data exchange between the website and a consumer's computer secure. Google recognizes the secure connection and prioritize the websites that apply an SSL encryption. Non-HTTPS websites that transmit passwords would be deemed non-secure. Switching to HTTPS doesn't cost much and has security benefits. It is also an important ranking signal. Since people are getting better at technology, anything less than a secure connection puts them off. As focus on trust continues to intensify, it becomes more and more important to switch to HTTPS.

Comments

Post a Comment

Popular posts from this blog

5 Tips On How To Find Customers For Your Business Online

-
Image
If you have a small or medium sized business, you may be looking at a PPC campaign on a low budget. Since these advertising campaigns come with so many features, you may find it hard to run this campaign at first. Here are some tips for you if you want to get started with this form of advertising. #1 Start with a Few Products First of all, you should choose a few of your best services or products to take a start. For this, you should find out the products that are the most popular. These products or services should have the highest conversion rate and profit margin. #2 Quality Score The success of your PPC campaign depends upon the Quality Score as well. This technique is used by Google for a successful ad campaign. If your QS is very relevant and high, you won't need to pay too much for the ad placement. So, how do you get a high QS score? One way is to match the ads, keywords and home pages in an effective manner. #3 Understand the ad networks ...
Read more

Boost your business by Google Ad-words - double your conversion & Sales

-
Image
A strong competition in e commerce makes merchants use all opportunities in their struggle for every client. Sometimes, such rigid zeal seems odd and out of place. All internet users occasionally experience a situation when, wherever they go after visiting an online store, they meet advertising banner of the previously visited website. That is how remarketing works. This is a very effective channel for online promotion, but it is important to understand how to use it properly. Today we're going to talk about the most popular mistakes that merchants can make in remarketing. Brief definition Remarketing is a tool of internet marketing which allows displaying an advertising message on different websites to users who have visited a certain website and left it without making a specific, previously set targeted action. This type of advertising "catches up" with the users on other websites they visit. A striking example of remarketing tool is Google AdWor...
Read more

Ten Important Things To Keep In Mind Before Starting An Online Business

-
Image
These ten factors may not necessarily appear in the same order as listed below but certainly, they are vital for the issue at hand. HERE ARE THE TEN QUESTIONS TO ASK YOURSELF: 1. What type of online business do I want to engage in? 2. What do I have on offer that will be better than my Competitors in my niche? 3. Do I need to prepare a business plan for my business? 4. How much will it cost to set up my business? 5. Is my business online based or BOTH online and offline? 6. Do I need a dedicated website for my business and how much will it cost? 7. How will I market my business whether online or offline? 8. What is the right strategy to use to market my business? 9. Am I getting value for money in advertising my business? 10. Am I reaching the right audience with my advertising? Having a positive answer for all these questions can only lead you to the next stage of your pursuit of running an online business. Engage yourself in research into the business you...
Read more