The Science of Marketing - Boost your Business Now!

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"Traffic is the life and blood of any online undertaking." It is a fact that success of any online business depends on the number of leads it generates. These days most of the businesses rely on online marketing, especially through search engines. A recent survey conducted by a Forrester Research Company suggests that 81% of users find their desired destination via search engines.

These days online businesses are utilizing the two most popular Internet marketing techniques to promote their brand online. SEO (Search Engine Optimization) and PPC (Pay Per Click), both are useful online techniques, but there comes out to be a slight difference in the way they perform in varied situations. In order to get success with one of these methods, you must focus on some major differences which they have.

Sometimes it becomes really tough to make out which one to use -

PPC (Pay Per Click) or SEO (Search Engine Optimization).

We hope that after reading this post, you will be able to choose the right path for marketing your online business in a better and smarter way.

For high Conversion Rates - With PPC advertising it becomes very easy to convert customers, whereas in case of SEO there is a slight difference. In SEO techniques, your websites should be visible on top 5 positions in Google organic SERPs. A well planned PPC campaign leads to high return on investment (ROI). There are various reasons which suggests that PPC ads are so likely to convert your users by-

1. Setting up a PPC campaign to allow customers reach your target landing page

2. Targeting your ads to the demographics that are most interested in your product/service

3. Targeting keywords related to your product/service

Get immediate results with PPC - Search Engine Optimization (SEO) techniques do not offer quick results, it might take from weeks to months, whereas in case of PPC you will start bringing traffic to your site instantly. As soon as your advertisement gets approved, it will start getting displayed and people will start clicking the link to your website. With instant traffic, you will have ads on top of search results immediately after setting up a campaign. If you are offering some seasonal promotions or launching new products, PPC is an ideal marketing technique to gain immediate traffic.

Specific Geographic Targeting - PPC ads can also be used to target a particular group of customers. Google permits you to restrict your ads to customers based on their location, language etc. Small business owners who wish to market their brand can utilize PPC ad campaigning to expand their potential reach. For targeting your PPC campaign towards specific demographics, you may have to bid a little higher.

Track and monitor the performance of your ad campaign - In PPC advertising, it is very easy to know which ads or keywords are performing and which not. This is not possible in case of SEO marketing techniques. You are allowed to make any changes into your ad component including keyword, targeting and many more as n when you like while SEO changes might take time.

No more worrying about Google Algorithm Updates - Unlike SEO, PPC ads do not diminish when search engines perform an algorithm update.


In a nutshell, PPC has been one of the most profitable marketing channels as reported by online marketers who declared email marketing and PPC as two online channels with highest ROI.

Disclaimer: The above post does not mean that SEO shall be replaced with PPC. Purpose of the above post is just to highlight few reasons why one can go for PPC. SEO shall always be respected because it runs without additional money needed for PPC. Remember PPC will stop as soon as you are out of money while SEO will remain for several months even if you stop SEO activities or reduce the expense on the same.


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