Search Engine Optimization India

If you have a small or medium sized business, you may be looking at a PPC campaign on a low budget. Since these advertising campaigns come with so many features, you may find it hard to run this campaign at first. Here are some tips for you if you want to get started with this form of advertising. #1 Start with a Few Products First of all, you should choose a few of your best services or products to take a start. For this, you should find out the products that are the most popular. These products or services should have the highest conversion rate and profit margin. #2 Quality Score The success of your PPC campaign depends upon the Quality Score as well. This technique is used by Google for a successful ad campaign. If your QS is very relevant and high, you won't need to pay too much for the ad placement. So, how do you get a high QS score? One way is to match the ads, keywords and home pages in an effective manner. #3 Understand the ad networks

A common mistake many website owners make is to send traffic to their home page. I'm talking about where you funnel traffic to from your advertisement and promotional activities. You see, the sole purpose of getting website traffic is NOT to try to sell them something. It's NOT to have them learn about your company or products or services. And it definitely is NOT to have them buy at first sight. The sole purpose is to get them to OPT-IN. That's right. To get them to opt in. You may pay dearly to build website traffic. So it would be sad if they came and visited your site without leaving their email address through opt-in. Because without an email address, how will you ever expect to sell them your products and services. I realize you may have an opt-in form on your home page. But it's probably not the thing your visitor's eyes are focused on when they first visit your site. They are probably looking at your design and the various sections of c

Before availing any services or products of a particular company, buyers often first check the reviews online and this is why negative reviews or results on the first page of the SERP can have a terrible impact on your business. It is true that even if you have an impeccable record of the past, the internet provides freedom to anyone who might easily damage the brand name. This of course would lead to losing potential clients and opportunities and is not something that should be left to chance. There are numerous ways that can help in online reputation management and limit the damage negative search results. Marketing executives, many times fail to understand that poor ORM can damage the company's sales and that it is very important to control the negative effects on the company. Let's discuss a few tips that can help you to manage the reputation of your brand. Create your presence on all web properties: Your company should have Facebook , Twitter and

These ten factors may not necessarily appear in the same order as listed below but certainly, they are vital for the issue at hand. HERE ARE THE TEN QUESTIONS TO ASK YOURSELF: 1. What type of online business do I want to engage in? 2. What do I have on offer that will be better than my Competitors in my niche? 3. Do I need to prepare a business plan for my business? 4. How much will it cost to set up my business? 5. Is my business online based or BOTH online and offline? 6. Do I need a dedicated website for my business and how much will it cost? 7. How will I market my business whether online or offline? 8. What is the right strategy to use to market my business? 9. Am I getting value for money in advertising my business? 10. Am I reaching the right audience with my advertising? Having a positive answer for all these questions can only lead you to the next stage of your pursuit of running an online business. Engage yourself in research into the business you

One of the common questions among clients is how they can get more visitors on their websites. While the website doesn't have anything wrong with it as it is professionally designed but the problem is that it is not promoted well enough to get more visitors. If you want your audience to pay attention to your work, you need to earn it. You cannot expect your job to speak for itself and accept that marketing is a part of your job. Here are four ways which you can use to attract the right kind of visitors to your website. 1. Create amazing blog. You must not only post here when you have a new client or something new to sell, but you must make a blog that can grab people's attention by giving entertaining and useful material regularly. You can write about • How you made the product - with pictures and videos. • From what you were inspired - your audience will like it if you like it as well. • How your viewers can make a similar product to yours • Also about

The most important component of a company's online strategy is its website. Unfortunately, many small businesses publish a website and then forget about it, even when promoting their products or services online. Using these tips, you can put your company's website to work helping to sell the products or services your company offers. Regularly Update Site While it is important for content on a website to be informative, it is also important for it to be fresh. Updating your site on a regular basis with creative, informative content can attract a regular audience and it helps to increase your site's search engine ranking. If your site cannot be easily updated, then you should have it replaced with one that can. Add a Blog One of the best ways to update your website is by writing blog posts. If there isn't a blog currently on your website, one needs to be added so you can promote your company and the products or services it offers. Blog posts can be written by