Search Engine Optimization India

What are Conversion Rates? Conversion Rates are the percentage of prospective customers who take a specific action you want. For example, the following are specific conversion rates that an organization may track: The percentage of website visitors who fill out a form, call your company, or purchase something from you online The percentage of callers who are issued proposals The percentage of proposals you win Etc. Increase Conversion Rates to Improve Profits No matter how good your current conversion rates are, they can always get better.   And improving your conversion rates dramatically improve profits. For example, if you spend $1,000 on advertising, you may bring 1,000 prospective customers to your website. If your online sales conversion rate is 5%, then you’ll secure 50 new customers. Alternatively, if your conversion rate improved to 6%, you would gain 60 new customers. In this latter scenario, you’d gain an additional 10 customer for no addition

Do you want to spend less time creating Facebook ads? Looking for ways to get more out of the ads that are working for you? When you’ve created a Facebook ad that converts, there are a number of ways to maximize your success. In this article you’ll  discover four ways you can build on the success of Facebook ads that are already performing well . Know Which Ads Perform Best To find out which Facebook ads are successful, you should  install the  Facebook pixel  on your website . This snippet of code allows you to see what happens on your website after Facebook users click on your Facebook ad. When you can  track whether people do things like view a certain web page ,  add an item to their cart ,  buy a product or fill out a registration form , you’ll know which ads convert best. For example, while two ads may be particularly successful at inspiring people to click through to your site, only one might drive them to purchase from you. Armed with the knowledge t

The 2 Types of Leads You Can Capture on Facebook Although definitions can vary, in general,  a lead is a person who has indicated interest in your company's product or service by giving you their information in some way.  People can show interest in a variety of ways: filling out a form to download an ebook, requesting a demo, or completing an online survey.   Unfortunately, simply Liking a status update, photo, or video on your Page doesn't make someone a lead. That type of action doesn't indicate interest in your company or product -- it's possible they just Liked your post because it had a cute puppy in it, ya know? On Facebook, there are two ways you can generate leads: direct leads and indirect leads. Direct Leads Direct leads are generated by sharing content that links directly back to a form on your website where visitors can share information in exchange for an offer -- whether that be an ebook, coupon, infographic, or any other piece of conten

Let’s unpack 10 smart ways you can generate more leads for your business right now. 1.Directly engage with leads Direct customer engagement should one of your top priorities. Most businesses choose to go with in-direct engagement – such as FAQs. This is not the most effective way to engage. Direct engagement, on the other hand, makes use of live chat, forums and help centers – where customer service representatives are present all the time to make sure every query is handled properly. More engaged customer’s results in better word-of-mouth and more leads. 2.Deploy outbound & inbound marketing According to the stats, outbound marketing is still more effective than inbound marketing. But, it doesn’t mean that you forget about inbound marketing. Look to deploy both approaches in a balanced manner as this will be helpful in generating leads and eventually your business.From an inbound perspective – personalize your email communication and get active in online communi