Best Facebook Post Ideas for Facebook Lead Generation

-

The 2 Types of Leads You Can Capture on Facebook

Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way. People can show interest in a variety of ways: filling out a form to download an ebook, requesting a demo, or completing an online survey. 
Unfortunately, simply Liking a status update, photo, or video on your Page doesn't make someone a lead. That type of action doesn't indicate interest in your company or product -- it's possible they just Liked your post because it had a cute puppy in it, ya know?
On Facebook, there are two ways you can generate leads: direct leads and indirect leads.

Direct Leads

Direct leads are generated by sharing content that links directly back to a form on your website where visitors can share information in exchange for an offer -- whether that be an ebook, coupon, infographic, or any other piece of content. This form is housed on a landing page dedicated to that specific offer.

Indirect Leads

Indirect leads are generated by using Facebook on the path to conversion. For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping direct visitors to that landing page.
While directly promoting landing pages is an instant gratifier of leads generated, providing content without a form makes your Facebook presence a friendlier home for content that your fans will want to come back for again and again.

Comments

Post a Comment

Popular posts from this blog

5 Tips On How To Find Customers For Your Business Online

-
Image
If you have a small or medium sized business, you may be looking at a PPC campaign on a low budget. Since these advertising campaigns come with so many features, you may find it hard to run this campaign at first. Here are some tips for you if you want to get started with this form of advertising. #1 Start with a Few Products First of all, you should choose a few of your best services or products to take a start. For this, you should find out the products that are the most popular. These products or services should have the highest conversion rate and profit margin. #2 Quality Score The success of your PPC campaign depends upon the Quality Score as well. This technique is used by Google for a successful ad campaign. If your QS is very relevant and high, you won't need to pay too much for the ad placement. So, how do you get a high QS score? One way is to match the ads, keywords and home pages in an effective manner. #3 Understand the ad networks ...
Read more

Top 4 Tips To Attract Visitors To Your Site

-
Image
One of the common questions among clients is how they can get more visitors on their websites. While the website doesn't have anything wrong with it as it is professionally designed but the problem is that it is not promoted well enough to get more visitors. If you want your audience to pay attention to your work, you need to earn it. You cannot expect your job to speak for itself and accept that marketing is a part of your job. Here are four ways which you can use to attract the right kind of visitors to your website. 1. Create amazing blog. You must not only post here when you have a new client or something new to sell, but you must make a blog that can grab people's attention by giving entertaining and useful material regularly. You can write about • How you made the product - with pictures and videos. • From what you were inspired - your audience will like it if you like it as well. • How your viewers can make a similar product to yours • Also about...
Read more

How to Protect Your Business With Online Reputation Management?

-
Image
Before availing any services or products of a particular company, buyers often first check the reviews online and this is why negative reviews or results on the first page of the SERP can have a terrible impact on your business. It is true that even if you have an impeccable record of the past, the internet provides freedom to anyone who might easily damage the brand name. This of course would lead to losing potential clients and opportunities and is not something that should be left to chance. There are numerous ways that can help in online reputation management and limit the damage negative search results. Marketing executives, many times fail to understand that poor ORM can damage the company's sales and that it is very important to control the negative effects on the company. Let's discuss a few tips that can help you to manage the reputation of your brand. Create your presence on all web properties: Your company should have Facebook , Twitter and...
Read more