10 Smart Ways to Generate More Leads for Your Business

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Let’s unpack 10 smart ways you can generate more leads for your business right now.

1.Directly engage with leads
Direct customer engagement should one of your top priorities. Most businesses choose to go with in-direct engagement – such as FAQs. This is not the most effective way to engage. Direct engagement, on the other hand, makes use of live chat, forums and help centers – where customer service representatives are present all the time to make sure every query is handled properly. More engaged customer’s results in better word-of-mouth and more leads.

2.Deploy outbound & inbound marketing

According to the stats, outbound marketing is still more effective than inbound marketing. But, it doesn’t mean that you forget about inbound marketing. Look to deploy both approaches in a balanced manner as this will be helpful in generating leads and eventually your business.From an inbound perspective – personalize your email communication and get active in online communities by regularly sharing informative content, as well as solving common customer problems. This will help you establish healthy relationships with your customers and build more leads.

3. Invest in new technology

New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers. In a nutshell, you should keep an eye on emerging technology and channels through which you can get more leads for your business.

4. Find leads on Twitter

Twitter is not only a social networking website, but also a source of potential leads for your company. With the help of Followerwonk, you can analyze aspects such as; information about followers, at what time your followers tweet, etc., so that you can reach the audience that is associated with your niche.Followerwonk helps you find influencers and connect with them. It also has a great interface.

5. Develop & optimize informative content
It is undeniable that content can be a great source of the web traffic – which will result in more leads. But it needs to be informative. High quality content can be an asset for you as it attracts traffic to your website well beyond it’s publish date. Try to include images, video and infographics to increase share counts and engagement.

6. Make your Tweets sing
If possible, include images with your Tweets, they have a way of making things more interesting and engaging to your customers. Plus, use hashtags so your content is easier to find. The more often you are found, the more leads you will get.

7. Tap into databases
Data.Com is a huge database where you can find potential leads for your business. It maintains a list of companies with accurate contact information, so that in minimum time you can identify relevant leads.As Data.com provides an extensive set of data instantly, it can contribute around a 25% increase in sales.

8. Market through LinkedIn
As we all know, LinkedIn is a business-centric social networking website. It can prove to be a great platform for bringing new clients to your business too. LinkedIn also allows users to publish content to an already engaged audience.

9. Automate your marketing
What about a tool for getting more leads?
Drip is an application that offers marketing automation through the form of a well-designed popup, email marketing and more. You can collect the information of your prospective customers and turn them into genuine leads on auto pilot.

10. Answer a question on Quora
Quora is a Question & Answer based social networking site with millions of people from different demographics posting daily questions. If you answer enough questions of users, they will spot your profile and most likely check out your website.







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