4 Ways to Optimize Your Facebook Ads - Get more Leads & Boost Sales

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Do you want to spend less time creating Facebook ads?
Looking for ways to get more out of the ads that are working for you?
When you’ve created a Facebook ad that converts, there are a number of ways to maximize your success.
In this article you’ll discover four ways you can build on the success of Facebook ads that are already performing well.

Know Which Ads Perform Best

To find out which Facebook ads are successful, you should install the Facebook pixel on your website. This snippet of code allows you to see what happens on your website after Facebook users click on your Facebook ad.
When you can track whether people do things like view a certain web page, add an item to their cart, buy a product or fill out a registration form, you’ll know which ads convert best.

For example, while two ads may be particularly successful at inspiring people to click through to your site, only one might drive them to purchase from you.
Armed with the knowledge that pixels provide, you can focus your budget and the following scaling efforts on the ads that are actually helping you reach your business goals.

#1: Build Out Lookalike Audiences

It makes sense that Facebook users who are similar to your best customers are likely to be interested in your business.
If you’ve found success targeting ads towards a particular group of people, you can expand your advertising to reach more people who are similar. Facebook allows you to reach these related groups by building out lookalike audiences.
You can create lookalike audiences in Facebook’s Ads Manager or Power Editor.
Regardless of which of these options you use, you’ll need an original audience source to base your lookalike audience on.
Consider starting with an audience of people who clicked an ad to install your app, people who clicked through to become fans of your Facebook page or people who clicked an ad and completed a certain action on your site.


When you build lookalike audiences from groups of people who have already clicked on your ads, you can reach similar people who may also be interested in what you offer. This tactic allows you to expand your audience in a smart way and obtain more opportunities to grow your revenue.
#2: Refresh Your Images and Copy
No matter how successful your Facebook ads, your audience will tire of seeing the same ones over and over and they’ll stop converting. To avoid this, use ads that have historically performed well as inspiration for new ads that incorporate similar images or copy.

]#3: Combine and Conquer With Carousel Ads

If your audience responded well to a series of particular product images, try combining all those images into a single carousel ad. This newer ad type allows you to showcase several images at once in a single ad unit.
#4: Duplicate Your Ads on Instagram
Did you know that the same targeting options for Facebook are also available on Instagram?
This means that you can easily expand your successful Facebook ad campaigns to reach an entirely new set of potential customers on Instagram.
Conclusion
Once your ads strike gold, you can use them as an opportunity to get additional responses from current customers or to reach a wider customer base.
Using one or all of the tactics above will help you scale great advertising results from past successes, and help you score a similar positive return on investment in the future

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