5 Killer Content Strategy Ideas That Just Might Increase Your Online Traffic
The internet has revolutionized business and commerce. Where
competition and the battle for free-market dominance used to be battled
at local levels, now with the advent of globalization and the internet,
competition is fierce and worldwide. Businesses that neglect to manage
their online presence, increase online traffic, and change and adapt to
the global business climate will often falter or fail. It is important
more than ever to put in effort into maintaining a strong online
presence and driving traffic to websites to increase sales, exposure,
and brand recognition. Here are 5 killer content strategy ideas that
just might increase your online traffic.
1. Create quality content
One
of the downfalls of the internet is the wide range of quality that is
available on the internet. For whatever reason, not all businesses and
entities hold themselves to the same high quality standards. As a
result, content is not consistent from one source to the next. Creating
quality content is one way to drive more traffic. Customers get the
information they need which fosters trust and dependence on the
information you provide.
2. Create blogs from customers' perspectives
Too
many sources on the world wide web are chock full of technical jargon
that is not easily readable and accessible to the average customer.
Also, these sources of information tend to sound to "salesmen-like"
which in these days is mostly a turn off to customers. We live in a
peer-to-peer age where information that appears to come directly from
users' sources and word of mouth has the most merit. Create blogs from
the perspective of customer experiences and deeper understanding and
connections can be made. The usefulness and frank dialogue will drive
traffic on its own.
3. Give out useful information for free
It
used to be a common trend to tease and tantalize customers by offering
up articles or informational material only to turn around and request
payment to view the full content. This model worked for awhile, however,
now the internet is full of free content and customers today demand
content mostly for free. Give your customers what they want, short of
the actual product or service they demand and you can develop a strong
relationship with them that builds trust and loyalty. Frequently
changing up the resources and updating websites, blogs, and other
content vehicles will get potential customers hooked and increase
traffic and sales.
4. Don't be afraid to market to other businesses
Creating
content and marketing to other smaller businesses is also a great way
to expand your net exposure. Much like word of mouth or viral marketing,
providing quality content to other similar businesses creates a
community and may allow your business to tap into markets that were
previously unnoticed. This can increase your customer base substantially
and allow for new exposure that create win-win publicity for all the
entities involved.
5. Keep your content diverse
Keywords
and phrases can differ significantly but still trickle down and lead to
the same content. Understand the different ideas and viewpoints that
your customers may have and target it. This will lead to a diversified
web of content that can funnel in more potential customers to your
websites. This not only can create an increase in traffic, but it
stimulates creativity and may even show you untapped markets you had not
imagined before.
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