7 Best Ways to Drive Massive Traffic To Your Website
There are few things as frustrating as having a good-looking
website (blog or sales site) that has been well optimized and has decent
content, but you keep getting pathetic traffic figures. Either the
amount of visitors is low or they just aren't buyers!
You can
still remember how it all started, with so much hope and optimism, but
now it's just an ongoing struggle to get decent people to your site.
If
you have a web commerce site, you're struggling to generate enough
sales to make it worthwhile. If you're a blogger, you're busting a gut
to produce interesting, insightful posts, but you just can't generate
enough interest to get your stuff in front of a significant audience.
Let's
face it, to be "successful", you need to attract traffic that you can
convert into sales, sign-ups, or followers. You know as well as I do
that the internet is full of "gurus" with systems and techniques for
sale, but the truth is that a lot of the solutions out there are either
out-of-date, oversubscribed (ie everyone is doing it), or just plain
don't work!
If you've been struggling and you're ready to boost
your website traffic figures, then here are a few ideas you might want
to consider. They're not overly difficult to apply but around 87% of
sites are NOT using them at the moment! Sometimes it's a good idea not
to follow the herd.
Here are three unusual, yet powerful, ideas
for generating more website traffic that the online herd don't seem to
know about, or can't be bothered to implement...
Social Media Remarketing
I'm
sure you already know that social media can be a very powerful traffic
generating tool when used properly. Remarketing allows you to establish
ongoing contact with anyone who has visited your site, by continuing to
engage with them on their Facebook and Twitter accounts.
By simply
inserting a tracking pixel in your website, visitors who show up but
then click away can be added to a custom audience group for your
Facebook and Twitter ads.
This is one of the most efficient and affordable ways to maintain contact with interested parties, encourage return visits, and give you another bite at the apple!
Just
go into your Facebook ad manager and search the Help section for
instructions on how to get, and insert, the pixel in your website.
The Modern Find and Pull Strategy
The
find and pull strategy is a legal and ethical way to siphon visitors
away from either your competitors' sites or other sites in a similar
niche. It involves setting up a simple alert to capture posts or general
information which is pertinent to your niche.
You can find these in popular blogs and forums within your area of interest. Google alerts, Facebook mentions, Twitter mentions and socialmention.com
are free, and easy-to-use tools that you can set up to detect new
online posts that are related to articles that you have recently posted
on your website.
The alert will allow you to react while the post
is still fresh and receiving the largest amount of exposure. Your job is
to put together a well written and insightful comment that you add to
their post.
It is important to insert a link back to the specific
article or page on your website that is related to the one that you are
commenting on. Do not link to your homepage! Link to your relevant
article.
This will make you more appealing to an audience that has
already been qualified as being interested in your niche. The result -
more highly targeted traffic to your site that is easier to convert.
Leverage Your Email List With Facebook
The old email marketing saying that "the money is in the list"
still holds true to a certain degree, but an email list can also be a
great tool for highly targeted and relevant traffic generation.
By
leveraging an email list through Facebook, you can not only reach out
directly on social media to the people on their list, you can also
create lists of people with similar interests within Facebook.
By
uploading an email list to Facebook, it allows you to capture their
Facebook accounts and target your FB ads directly to them.
As I
mentioned, Facebook will expand on that original audience by creating
additional audiences of Facebook accounts that share a similar set of
demographics and interests. You can easily create a custom list made up
of people who have a stated interest in your niche.
Your Facebook
ads will appear directly in their feeds and send them to your website.
This is an outstanding way to get increased, and highly relevant traffic
to your site.
Above all, don't give up! With a little effort,
these three traffic generating ideas can quickly multiply your website
visitors. And it does not have to be needlessly complicated. Keep it
simple and follow this strategy -
1. Monitor what works.
2. Monitor what doesn't work.
3. Stop doing what doesn't work and put that time, effort and money into what does work!
4. Test another strategy while continuing to do what works.
5. Go back to point number one, and repeat.
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