Helpful Tips In Using Solo Ads To Drive Quality Traffic To Your Website
Traffic is the lifeblood of your business because no matter how
good your website is, if no one knows it exits then your online business
is dead.
There are several ways that you can get quality traffic
to your website or offer. The traffic methods you choose however will
depend on what you have more of... Time or Money.
Whilst free
traffic methods such as guest blogging, forums, and social media are
great for sending quality traffic to your website or offer, they do take
time. If you don't have a lot of time then you need to invest some
money.
In this article I want to share with you a paid traffic method which will get you quality traffic FAST called a Solo Ad.
Put
simply a solo ad is where you pay another internet marketer who has a
large list in your niche or topic a certain amount of money per click,
to send out your email copy (message) to their list.
Now your email message will have a link to your opt-in page or website which includes your free report or offer.
For
this to work best you need to find reputable solo ad sellers who have
good reviews and can provide clicks from top tier countries like the US,
Canada, Australia etc.
In order to find reputable sellers you can
type into your internet browser something like.. solo ad directory or
provider. Here with a little research you can find sellers with good
reviews, large verified lists, and who will run your email copy in a
week or less.
Once you have found a reputable vendor you should
contact them and send a link to your website or offer and ask them to
review it to see if it will work with their list.
You can also
find plenty of other ad providers that are niche specific by doing an
internet search like weight loss solo ads or personal development solo
ads.
Depending on the ad seller you could pay anywhere from 30
cents to $1 per click. Some sellers may require you to purchase packages
of 100 clicks or more but in many cases you can choose how many clicks
you wish to purchase. Always start small at first - say 100 clicks or
less to see if your email copy converts well and then you can scale up
if it does.
Now remember, because you are paying for ad space you need to write a powerful email message.
Again
if you're not a good writer just do a simple internet search like.. How
to write a solo ad, which will bring up plenty of video training on how
to write these.
Alternatively you can ask the seller whether they
have any good examples of email creative copy which has worked well
with their list in the past. Professional sellers know what works with
their list and you can model your email message on the examples they
send you.
Your email message should firstly...
Emphasise your free gift or report with short impactful statements or paragraphs.
For
example, if you are running an ad to get people to sign up to your
weight loss newsletter then your email copy will be centred around your
free '5 Tips to Lose Weight by Summer' report.
Secondly... Link to your opt-in page or website two or three times in your email message.
By
running your ad the seller is putting their reputation and the
reputation of their newsletter or website on the line. Therefore, if
your email message is poorly written, full of hype or spammy they will
most likely reject it.
With solo ads... Quality is the key to conversions!
Once your email ad has been run give it some time to work (48 hours is best) and track your conversion rate.
For
example if you purchased 100 clicks and got 30 new subscribers then
your ad is converting at 30% (above 25% is very good). In this case plan
to repeat the ad with this seller periodically, say once a month until
the conversion rate drops.
On the other hand if you bought 100
clicks and got just 4 subscribers then your conversion rate is 4% (a
poor result) in which case you may need to either alter your email
message and retest it, or find a different seller to test your ad.
In
the case of the latter it's likely that their list may not be any good
particularly if your previous test using the same ad gave good
conversions with a different seller.
So with solo ads you may need
to run a few tests and with different sellers to see what converts.
Always test with a small number of clicks (100 or less) to begin with so
you don't pay too much then scale up and repeat when you have a good
conversion rate.
In summary...
- Buy ads from reputable sellers.
- Write a high quality powerful email copy emphasising your free report with links to your opt-in page or website.
- Test you ad with a small number of clicks and record the results of each ad you buy.
- Make adjustments to your email copy if necessary and retest or buy ads from different sellers.
- Once you have good conversions scale up and repeat.
Solo ads are the Fast way of getting quality traffic to your website or offer.
Joe Arena is an internet marketer with a keen interest in helping people drive quality traffic to their websites.
Comments
Post a Comment